Tip! Grading colored diamonds presents another set of unique issues for the buyer. Colorless diamonds are graded on the four C’s: Cut, Carat, Clarity and Color.
For your customers who have expensive tastes, but not the money to match, gold jewelry with cubic zirconia stones are the perfect choice, for in many ways, cubic zirconia is better than diamonds. The wholesale market for gold jewelry with cubic zirconia includes diverse collections of earrings, pendants and rings, in designs that are sure to please your customers with the most extravagant desire. Over the years, the quality of cubic zirconia has improved greatly, now it is virtually impossible for the untrained eye to distinguish the difference between these synthetic stones and diamonds; the hardness and sparkle rival nature’s creation in its fire as well.
Tip! DeBeers has been dismissive by publicly ignoring the growth of synthetic diamonds in the market place, but actions speak louder.
There are many reasons why now, more than ever before, consumers are shopping smarter, current economic trends and investment issues influence the jewelry market strongly, because jewelry is considered a luxury item, not a necessity. Gold jewelry with cubic zirconia has won favor with consumers during this period, because diamonds are not the great investment they were in the past. Your inventory will benefit from the wonderful prices in wholesale gold jewelry with cubic zirconia for your store, allowing you to profit from this current trend. Gold jewelry with cubic zirconia has several strong advantages over diamonds; its durability, shine, the variety of fashionable colors and refraction level, will make your jewelry display even more attractive.
But always exercise caution when purchasing wholesale gold jewelry with cubic zirconia, the downside of its well known reputation as a realistic substitute for diamonds has been exploited by manufacturers who only have profit on their minds. The extremely low prices of their sub standard quality wholesale gold jewelry with cubic zirconia stones maybe very tempting, but while you may turn a profit selling this jewelry at a low price tag, it is not worth risking your business reputation.
Tip! De Beers has, with the market penetration of cultured diamonds, set up what it calls the Gem Defensive Program. At no charge, the company is supplying gem labs with sophisticated machines designed to help distinguish man-made from mined stones.
The first type customer for your wholesale gold cubic zirconia jewelry will be those who want the look of real diamonds, so the setting is very important. If you offer gold jewelry with cubic zirconia stones in a 10 carat or 14 carat setting, you are will lose their trust, because this is not the type of setting that would be used for real diamonds. For these customers, a 18 carat gold setting works best to give your customers the jewelry that can be worn with confidence.
The second customer type, who is responsible for making gold jewelry with cubic zirconia so popular, are those who love the unique quality of this synthetic stone - its flawless purity, this is the one claim that diamond lovers cannot make. For both of these customers, what they will appreciate most of all is the price - they are more affordable than diamond gold jewelry. Gold jewelry with cubic zirconia gives you the opportunity to satisfy your customers demand for beautiful styles, designs to enhance their personality with the look and feel of real diamond gold jewelry without spending a fortune.
Suneva is part-time copywriter for 14k Gold earrings that specializes in wholesale cubic zirconia gold jewelry.
